6 issues and 10 quality measures for tourism in Ha Long
On behalf of the Vietnam Tourism Association, I presented the viewpoint of improving the link quality in tourism activities in Halong Bay as follows:
- First, the interdisciplinary collaboration: Tourism is a general industry, tourism product quality must be formed from the combined effects of the transport sector, transport, tourism, services, trade, environment, safety and security … Therefore, the application of new strategic development of Ha Long Bay’s certainly not just tourism.
- Second, the alignment of business tourism, trade and services in the creation of attractive tourism products, high quality, competitive price in Halong Bay in recent years gradually improved, but generally has not brought many interesting options and variety for domestic and foreign tourists.
- Thirdly, there should be long-term strategy and high feasibility, demonstrating the spirit of win-win (and win) in the link (product, service, promotional marketing, human resources training … ) to motivate the development of Ha Long neighboring destinations, and between enterprises in the tourism in Ha Long.
- Wednesday, objectively viewed, the Ha Long Tourism achievements bring to this day thanks to the thorough attention of central and local leaders. However, in our opinion, to bring its international Halong we need to change the perception of leadership and a sense of local community and visitors. Only when we truly appreciate the tourism industry and has many preferential policies and incentives (construction investment, tax, employment …),
- Thursday, determine the target market and key market with particular emphasis on customers with high consumption, hotel conference workshop (MICE), from which we re-research product positioning, Services provided outstanding; restructured management model all of Ha Long Bay, professionally.
- Friday, local tourism resources is still too small and weak, can not be calculated in the service level to meet the increasingly diverse needs and superior customer. Halong Bay is an invaluable asset of humanity, will continue to be diamonds shine on the world tourism map, Natural Wonder worthy new world, fair competition with other regional destinations and world only when we deploy the same set of long-term strategic and sustainable. In that spirit, join this workshop, we achieve a solution of the following:
A. To further enhance the awareness and consciousness about the importance, urgency of product quality, tourism, training of human resources, application of modern management processes. Need boldly hire experts in national and international consultancy support.
Two. Tourism, Vietnam Tourism Association and local levels to build the trans-Vietnam products: links with industry, tourism businesses offering their products as attractive destinations in Quang Ninh and the vicinity, which choose Ha Long Bay is a highlight, providing unique, different and outstanding, expressing Vietnam’s tourism class.
3. To assist in improving product quality, service, requires the active participation and aggressive activities of the local Tourism Association, with the interdisciplinary meeting such as hotels, tour operators, cooks, preparation, guides … The periodic form of binding activity of major events is a good opportunity to exchange learning experiences, training to improve product quality and service.
4. Create exciting event just for tourists has contributed to promote the marketing image of Ha Long. We propose to host local events such as international yacht festival, international bartender contest …
Five. Ensure security, absolute security for tourists to experience the beauty of Ha Long Bay.
6. Research issued certificates as souvenirs for tourists to Ha Long, and voted to award the most visitors to the many, many ideas to contribute to the development of Ha Long Bay. Rating of tour operators offer customers the most up to Ha Long, restaurants, shopping, sightseeing, hotels, resorts standard in Halong. Thereby, avoid damaging the case to local tourism.
7. Tourism activities must have the participation of local communities, reflected in different levels from unskilled labor to guide a team, its managers or business owners. This participation has shown community attachment to the tourism object, to turn them into real people protect tourism objects and an opportunity to mobilize capital for investment in community facilities infrastructure. It should be noted to the overall planning of tourism development areas so that people can just develop their financial capability as well as the creativity of their business without adversely affecting the overall tourism environment .
8. Special attention should be environmental protection and tourism in Ha Long, it is vital to retain and attract customers. Ensuring the Ha Long tourism products to satisfy the basic principles of sustainable tourism. Limited to the minimum the impact on natural environment and culture like garbage, sewage, landscape construction worsen, the overload … Considerations when developing technical projects for tourism in the local landscape architecture, environmental considerations when deciding to increase the number of visitors to avoid exceeding the capacity of ecological, social and cultural considerations for the development of tourism, not the development of products and services goes against the traditional and long-term interests of the community.
9. Besides training and retraining of human resources and professional, in addition to the professional skills required specialized equipment focused on qualifications and skills of information technology applications in corporate governance Management, business promotion in order to reduce costs, improve usability, reaching the highest efficiency.
10. Strong focus on marketing promotion, to Ha Long a destination of international stature. Vietnam Tourism Association conference believe the key this time we will make a statement about the action plan framework for the development of Ha Long Bay in the near future, to become the center of Ha Long tourist international stature of Vietnam and is the driving force to the tourist center of our country.
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